Q- Do we need to be an expert to beat the market?
I have been a great deal more successful at predicting the rise and fall of UK retailers than the finance professionals. This is not because of any special expertise but because of the lack of it. I am a customer and can see how things are going.
You could probably do just as well.
You probably already know next years big success story.
A- Focus on the one area you know something about.